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Promotion Starts October 26, 2020
Practice Upgrade Summit Dates: November 8-14, 2020
Summit Encore Begins: November 21, 2020

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PRE-EVENT EMAILS

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SUBJECT LINE: [Practice Upgrade Summit – Early Bird Registration] Finally These Docs Got It Right
 
Hi [First Name],
 
I’m telling you about this because Dr. Bob Hoffman and Dr. Dennis Perman, both whom I know you know, (who doesn’t, right?) got this so right that not only am I going to tell you about it, but you can expect a lot of other of our thought leaders will, too.
 
The best thing is they asked me to be part of their Practice Upgrade Summit and I want you to be part of it also.
 
You know, just by looking at the over 40 speakers who are presenting, this is the real deal.   When Bob and Dennis asked us to be part of it, the first thing they said is, “We need you to bring something the Docs can use that is going to have a major positive effect on their practice.  No fluff, no hypotheticals, and definitely not the same old same old that everyone has heard a thousand times.” 
 
Now here is the real kicker.  Not only is it geared toward getting you off the new patient merry-go-round, taking your practice from surviving to thriving, but it’s going to give you the tools and strategies so you never again find yourself in a situation where your revenue stops if someone or something tries to shut you down again.
 
I’m one of the speakers during this 7-day event and I would love you to come and watch and listen to what I’m sharing (I put my link below) because I’ve tested this with docs and practices that have just about fallen apart during the first 3 months of this challenging time and not only are they back, many are even setting new records.
 
Besides my talk (I know you’ll check it out), I made a short list of some of the other speakers that I have on my calendar to watch myself.  For example:
  • Daniel J. Murphy DC, DABCO – Master Your Practice: How to Deepen Your Impact Through Chiropractic Neuroimmunology
  • Dr. Sherry McAllister – For the Love of Chiropractic: Sharing the Benefits of Chiropractic Care in Your Community
  • Dr. Stuart Hoffman – Bulletproof Your Practice: How to Avoid Costly Mistakes, Stay Compliant, and Keep up With An Ever-Changing  Medical Landscape
  • Dr. Miles Bodzin – Profitability from Loyalty: How to Create a Thriving Practice With a Membership Model
  • Kathy Mills Chang- Mastering Your Clinic’s Medicare Practice: How to See Medicare Patients on Your Terms – While Staying Compliant and Profitable
  • Dr. William Pawluk – The Electromagnetic Effect: How to Improve Patient Outcomes And Increase Revenue With PEMF Therapy
  • Dr. Matthew Davis – The Missing Link: The Most Important Aspect of Clinic Growth That You’ve Never Considered
When you click on my link below you can check out the rest of the speakers.  I’m going to suggest you do what I did.  Yes I even registered, then I marked on my calendar all the people I didn’t want to miss.  They’re listed when you register.
 
Listen, did you notice I didn’t say anything about bringing your wallet when you go to my link?  Exactly, you don’t need it.  This one’s on the house, at least for now.      
 
Just use my link to register and save your spot.  [Insert Affiliate link Here]
 
The summit launches November 8, 2020 and runs through November 14, 2020. You won’t want to miss what I have to say and what all the others have to say.  So grab your seat!  As I said, this one’s on the house at least for now.
 
See you at the Summit!
 
[Signature]

Subject: These Docs Rarely Do Other People’s Summits

Hi [First Name],

Brad Glowaki, Miles Bodzin, John Brimhall, Tom O’Bryan, and Brett Jones are names you rarely see on other people’s Summits and for a good reason. They don’t need to be. They don’t need the exposure, and they already have huge followings.

So why will they be sharing their thoughts with you when the Practice Upgrade Summit launches in one week?

For all you do, this one’s for you!

Remember what Bob and Dennis said when they asked us to participate in the Practice Upgrade Summit. “We need you to bring something the Docs can use that is going to have a major positive effect on their practice. No fluff, no hypotheticals, and not the same old same old that everyone has heard a thousand times.” 

So Brad, Miles, John, Tom, Brett and around 40 of us decided, if this one’s for the Docs, we’re in, and next week — that’s right, in one week — this one’s for you! 

Most summits are about the speakers, not about you. That’s the summit game. Speakers do summits to expand their reach, following, and exposure, and who can blame them? It works! Sure, they bring useful information; otherwise, they wouldn’t expand their reach. 

But this time, we are all in it for you to win it!

[Just use my link to register and save your spot and remember this one’s on the house, at least for now.]

Let’s face it, Bob and Dennis of the Masters Circle Global are the only ones that can pull this off. They’ve helped literally thousands of Docs just like you, and they keep doing it day in and day out. You would be hard-pressed to find a chiropractic coach, guru, or thought leader in the profession today, who Bob and Dennis didn’t teach practice and personal growth to. These guys are living legends. 

This isn’t another summit. This is the big one!

Just use my link to register and save your spot.

[Signature]

P.S. Don’t forget to mark your calendar! The summit starts on November 8, 2020.

Subject: Meet your Practice Upgrade Summit Hosts

Hi [First Name],

The Practice Upgrade Summit launches in one week! Are you ready?

Yes, I’m excited! [Click here to claim your pass to the full summit.]

At this 7-day summit, you’ll hear from more than 40 powerful, dynamic speakers about how to level up your chiropractic or wellness practice.

Today, I want to take a quick moment to introduce you to the summit hosts, Dr. Bob Hoffman and Dr. Dennis Perman. 

Dr. Bob Hoffman is the President of The Masters Circle Global, a unique practice-building and personal growth organization for chiropractors and other wellness professionals. He was the 12th President of the International Chiropractors Association and Chairman of the New York Chiropractic Council board. He’s also a prolific speaker, bestselling author, and world-renowned coach. He’s coached thousands of professionals on how to build a brain-based wellness practice. 

Dr. Dennis Perman is the co-founder of The Masters Circle and a healer, author, speaker, producer, and coach. He’s also written several well-read newsletters and seven books. Collectively, he has more than a million words in print. He is the executive producer of TMCtv, the world’s most extensive online video success library for chiropractors.

Together, Dr. Hoffman and Dr. Perman co-host the weekly live stream series “Thrive in Five.”

At the Practice Upgrade Summit, they’ll each bring a unique perspective to more than 40 high-profile interviews – all focused on one thing: helping your practice thrive.

This truly is a once in a lifetime opportunity to learn from the best and get an arsenal of tools to grow your practice.

You can register here.

[Signature]

P.S. Don’t forget to mark your calendar! The summit starts on November 8, 2020.

Subject: Don’t Miss It! Practice Upgrade Summit [It All Starts Tomorrow!]

Hi [First Name],

I know your inbox has been buzzing with everyone telling you how great the Summit is going to be because they know, “for all you do, this one’s for you.”

The Practice Upgrade Summit (can you believe it starts tomorrow) just went from amazing to No Freakin’ Way.

Now everyone that attends gets access to all these bonuses, and even though I don’t know exactly what some of these are, I’m downloading all of them. 

That’s right. Even though I’m a speaker, I’ve registered for the Summit, and I’m planning to listen to as many of the presenters as possible. So I figure, why not get additional insight while I’m listening.

You want these bonuses:

  • Thrive In Overdrive and 15 Days FREE on the BrainTap APP
  • Lab interpretation and results sheet
  • “Why MDs May Not Be Referring to You”
  • The Clinician eBook
  • The Cultural Authority Whitepaper for Chiropractors
  • The Pain Blasters eBook
  • Reduce The Impact Of Stress On The Body With PEMFs Ebook

If you haven’t registered, you can do so here. 

The Summit starts tomorrow, and not only will it be the most attended chiropractic, Summit but your most important.

Thanks to Bob and Dennis, you will get proven actionable things that will upgrade your practice. New patient procedures, improved marketing tactics (that actually work), new technology, and better systems.

Starting tomorrow, November 8, 2020, you will no longer have to wonder, worry, imagine, wish, hope, or dream about how to take your practice to the next level. 

By the time the Practice Upgrade Summit is completed, you will have total control over how successful you become, including the ability to generate revenue even if someone tells you that you can’t open your doors for whatever reason.

If you’re serious about upgrading your practice, then you owe it to yourself, your staff, your family, and your patients to attend.

This one will be talked about for months, and you need this information first hand. Tomorrow when it starts, you’ll want to be listening, not fumbling through emails searching for the link because you kept saying, “I’ll register tomorrow.”

Click here right now to use my link to register. 

[Signature]

P.S. Do me a favor. Once you listen to my presentation, let me know what you think. What I shared I usually reserve for my high-end clients, but Bob and Dennis said we want only your best.

Subject Line: [Practice Upgrade Summit – Early Bird Registration] Finally These Docs Got It Right

Hello [First Name],

Are you ready to take your practice from surviving to thriving?

The Practice Upgrade Summit launches on November 8, 2020.

At this 7-day summit, you’ll hear from more than 40 powerful, dynamic speakers about how to level up your chiropractic or wellness practice.

This summit will give you the tools and strategies you need so you never again find yourself in a situation where your revenue stops if someone or something tries to shut you down again.

Meet your summit hosts.

Dr. Bob Hoffman is the President of The Masters Circle Global, a unique practice-building and personal growth organization for chiropractors and other wellness professionals. He was the 12th President of the International Chiropractors Association and Chairman of the New York Chiropractic Council board. He’s also a prolific speaker, bestselling author, and world-renowned coach. He’s coached thousands of professionals on how to build a brain-based wellness practice.

Dr. Dennis Perman is the co-founder of The Masters Circle and a healer, author, speaker, producer, and coach. He’s also written several well-read newsletters and seven books. Collectively, he has more than a million words in print. He is the executive producer of TMCtv, the world’s most extensive online video success library for chiropractors.

Together, Dr. Hoffman and Dr. Perman co-host the weekly live stream series “Thrive in Five.”

Insert Your Affiliate Link Here

At the Practice Upgrade Summit, they’ll each bring a unique perspective to more than 40 high-profile interviews – all focused on one thing: helping your practice thrive.

Take a sneak peak of the blockbuster speaker line-up below:

  • Daniel J. Murphy DC, DABCO – Master Your Practice: How to Deepen Your Impact Through Chiropractic Neuroimmunology
  • Sherry McAllister – For the Love of Chiropractic: Sharing the Benefits of Chiropractic Care in Your Community
  • Stuart Hoffman – Bulletproof Your Practice: How to Avoid Costly Mistakes, Stay Compliant, and Keep up With An Ever-Changing Medical Landscape
  • Miles Bodzin – Profitability from Loyalty: How to Create a Thriving Practice With a Membership Model
  • Kathy Mills Chang– Mastering Your Clinic’s Medicare Practice: How to See Medicare Patients on Your Terms – While Staying Compliant and Profitable
  • William Pawluk – The Electromagnetic Effect: How to Improve Patient Outcomes And Increase Revenue With PEMF Therapy
  • Matthew Davis – The Missing Link: The Most Important Aspect of Clinic Growth That You’ve Never Considered

This truly is a once in a lifetime opportunity to learn from the best and get an arsenal of tools to grow your practice. So don’t waste any more time, secure your spot today and register here (Insert Your Affiliate Link Here).

Your Signature

P.S. Not sure if you have the time to attend all days of the summit? Not to worry! You can avail of the ALL-Access pass for the discounted price of $97. Save $100 when you purchase today! (Insert Your Affiliate Link Here).The bonuses alone are valued at over $2,000 to say nothing of having more than 40 experts doling out their best-kept secrets. The future of your practice is worth the investment.

ALL-Access Pass EMAIL

Copy and paste the ALL-Access Pass email below.

Subject: Let me tell you what I did

Hi [First Name],

Have you had a chance to join me inside the Practice Upgrade Summit yet? 

So far, the Summit has been incredible. There is so much helpful, practical practice, and personal growth information here, I feel like even missing one speaker, I’m missing out. So many speakers and so little time!

So, if you’re like me, the biggest hurdle you will have to watch all the talks you want to watch is time. We’re just so busy, and while the talks are all available for 24-hours, we’re not.

So kudos to Bob and Dennis for creating an All-Access option. I just signed up for it. This way, we can all get unlimited access to every talk and watch and listen to them on our own schedule. It’s a no-brainer. Certainly beats binge-watching Game of Thrones for the third time.

Plus, I wanted the audio files, so I can listen on the treadmill, in the car, while I’m shaving in the morning, and walking the dogs. 

Check this out — when I signed up for the All-Access option, I got all these great bonuses: 

  • Instant and permanent access to ALL the speaker presentations for life
  • Audio files of every talk
  • Exclusive All-Access bonuses (plus all the other regular bonuses)
  • Access to the private online community

Grab your All-Access Pass here.

I hope to see you inside the Summit!

[Signature]

P.S. I spend more renting movies on Amazon Prime each month, and most of those aren’t even good.

DURING EVENT EMAILS

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Subject: Will you be joining us?

Hi [First Name],

I couldn’t help but notice that you haven’t registered for the Practice Upgrade Summit yet, which means I haven’t been clear about how much this will impact your practice.

Because if you knew how much this 7-day event could increase your profits, help you automate your systems, and attract new clients (from your community and M.D. referrals), you wouldn’t have hesitated.

But it’s not too late! The summit has started, but dozens of speakers still haven’t yet presented their talks.

Click here to register. And remember, this is on the house! 

Upon registration, you’ll immediately receive a link to today’s speakers and ALL the bonus materials. Then, every day you’ll get a new link for the new day of content. 

All speaker content is available for 24 hours to watch at your leisure. 

Where could your practice be next week, next month, and especially next year if you commit yourself today to take diligent notes and put these lessons into practice?

The sky is truly the limit.

[Signature]

P.S. If you want to attend but time isn’t on your side this week, you can get an All-Access Pass and get instant access to all the talks, audio files, regular bonuses, and exclusive All-Access bonuses for just $97. 

Claim your All-Access Pass here. It’s the most cost-effective way to grow your practice. 

Subject: Does it hurt sitting on that fence? 

Hi [First Name],

Have you been sitting on the fence when it comes to signing up for the Practice Upgrade Summit?

Nope, I just forgot! [Click here to claim your pass].

The Practice Upgrade Summit brings together more than 40 experts, plus two highly esteemed hosts, to help people like you grow their wellness practices. 

When you register, you’ll instantly get access to the full day’s schedule of speakers as well as a plethora of bonuses from the experts.

There’s absolutely nothing to lose. You can watch all the speakers or just one. And even if you sign up and can’t make it to any talks, you’ll still get all the bonuses from our generous speakers.

Here are a few of the talks scheduled for later in the week:

  • Mastering Your Clinic’s Medicare: How To See Medicare Patients On Your Terms – While Staying Compliant And Profitable
  • Neurosage! Using Video Games To Improve Brain Function In Children, Seniors, And Trauma Patients
  • Boost Your Vibrations: How The Latest Science In Light, Sound, And Technology Can Elevate Your Practice
  • The Missing Link: The Most Important Aspect Of Clinic Growth That You’ve Never Considered

Ready to claim your pass and get instant access? Click here to register. 

[Signature]

Subject: Back by popular demand! 

Hi [First Name],

Did you miss the Practice Upgrade Summit? 

If you wanted to attend but couldn’t set aside the time, then I have good news!

For one weekend only, the Practice Upgrade Summit is back for an encore presentation. It will run from November 21-22, 2020. 

All the speakers and all the bonuses are available for a very limited time. Click here to claim your extended 2-day pass here. 

This is your absolute last chance to learn from more than 40 experts about how you can upgrade your chiropractic or wellness practice.

Don’t wait and miss out!

[Signature]

P.S. As a reminder, the summit covers a wide variety of topics, from practice management (finances, building a team, systems, medicare, etc.) to technology and new science (neuroscience, epigenetics, etc.) and marketing (growing your audience, getting more referrals, and boosting community engagement.)

Subject: It was great while it lasted…

Hi [First Name],

The doors are closing to the Practice Upgrade Summit, so this is your LAST CHANCE to get access to all the speakers, bonuses, transcripts, audio files, and access to our exclusive community content.

Click here to claim your All-Access pass for $97 before it’s too late.

Why get the All-Access Pass? The Practice Upgrade Summit brings together more than 30 medical professionals and experts to teach you exactly how to level up your wellness practice.

This is time to set aside for you – time to dedicate to growing your practice in tangible ways that will help you reach more people, make a bigger impact, make more money, improve your marketing efforts, create new services, embrace new technologies, and so much more. 

It’s an all-in-one crash course for you to review at your leisure.

With All-Access status, you’ll be able to watch every single presentation without having to pick and choose. And since you have lifetime access, you can grow your business one area at a time.

For instance, you can spend a few weeks focusing on upgrading your payment and invoicing systems, switching over to client management protocols, and then dabble in marketing and profit creation. 

It’s entirely up to you.

But no matter how you want to use this content, you have to act fast because the doors are swinging shut right now.

Get you All-Access Pass here and get instant access to the entire summit, including all bonuses.

Good luck and happy growth!

[Signature]

SOCIAL MEDIA COPY

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FACEBOOK COPY:

What does it take to become a leader in the health and wellness field? Join us at the Practice Upgrade Summit and learn from co-hosts Dr. Bob Hoffman and Dr. Dennis Perman, as well as more than 40 chiropractor experts.

They’ll cover topics like:

  • How to create a social media strategy for your office
  • How to incorporate new technologies and systems into your practice 
  • How to stay profitable while working with medicare patients
  • How to get more referrals from M.D.s
  • How to keep your chiropractic practice compliant amid continually changing regulations
  • How to strengthen relationships with your clients
  • & much more

The Practice Upgrade Summit starts on November 8, 2020, and runs through November 14, 2020. The summit is free, and you can attend as many or as few talks as you’d like from the comfort of your living room.

Affiliate Link

While the event is free, space is limited, so be sure to register in advance and mark your calendar for the talks you’re most excited to catch! 

See you there!

TWITTER COPY:

Want to grow your health and wellness practice? Join us at the Practice Upgrade Summit, where Dr. Bob Hoffman and Dr. Dennis Perman join more than 40 experts – all to help you attract more clients & boost your bottom line. Affiliate Link. #practiceupgradesummit #practiceupgrade

NEWSLETTER COPY:

Are you looking for ways to attract more clients to your practice? Want to become more visible in your community or integrate new systems and technologies into your routine? What about boosting your bottom line and finding new profit centers? Join co-hosts Dr. Bob Hoffman and Dr. Dennis Perman as they discuss practical and effective ways to grow your practice with more than 40 chiropractic experts. The Practice Upgrade Summit runs from November 8, 2020 – November 14, 2020. Register for free at Affiliate Link.

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